As they say the first impression may be the most lasting one, what do you consider leaves an impression of an organization on its customers? Correct! The business logo may be the company’s first impression.
Another question that arises is should the top management be actively involved in designing a custom logo for his or her business or should they just leave it with their design team or a alternative party design studio? Nowadays companies desire to be more personal with their customers, as the logo serves as a communicator between the company and customer; hence they actively be a part of designing their custom logos.
Some may view designing a custom logo as tedious, whereas it might be turned into a nice process if listed below are kept in mind when making a custom logo:
FONT
Logos mostly fail due to a poor font choice. It’s rather a little difficult to select a font which will catch attention rather than let the identity be ignored. custom logo floor mats can ease the choice of font:
? Stay away from common fonts, fonts which are used by almost all. Use a unique font that will make your company stick out from its competitors.
? Make sure your fonts are legible. Don’t try to get too creative by creating a font that is so unique that it becomes difficult for a person or an onlooker to decipher.
? Sometimes using two forms of fonts makes your logo more communicative.
COLOR
You need to use colors with their advantage with regards to custom logos as colors can evoke different moods and feelings. Different colors have different meanings for example red means energy and danger while blue represents faithfulness and security.
IMAGES
The first sense a brand appeals to is the sense of sight. If your logo is not appealing to the eye you can be drawn to your brand or business? Carefully pick the image which will represent your company make certain it is consistent with what your organization does and consistent with your company’s mission statement.
Another problem that arises in terms of image selection is downloading a graphic for the logo without realizing it’s already in use by way of a company in the related or unrelated industry. Leading to numerous legal charges and issues.
COMPANY GOAL
Lastly and most importantly don’t forget your goal. Your final goal is brand recognition. By looking at your logo customers should instantly manage to recall your brands or business.