The advent of the internet has opened up novel vistas for conducting business. According to a survey, India will have around 500 million internet surfers by 2017. This creates a fascinating opportunity for businesses to sell their products to an evergrowing population of internet users.
The internet has taken alongside it newer means of marketing. Obviously, traditional marketing or outbound marketing methodologies that use TV and radio ads, banners, hoardings and print ads in newspapers, magazines, brochures and other marketing collateral, usually do not work on the internet.
Inbound or internet marketing, is making money online or in the digital sphere. It requires into consideration things such as page rankings in search engine searches, advertising on se’s, banner ads on other websites, marketing on social media marketing, etc. These marketing campaigns are highly focused and target the audience a particular business really wants to serve ads to.
The necessity to market services and products on the internet has given rise to a new industry – the web marketing industry. Digital marketing companies in India provide comprehensive digital marketing services for businesses. conversion rate optimization statistics hire a specialist team of domain experts in search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM) and social media optimization (SMO).
A recent survey noted that 34% of the companies surveyed had a digital marketing strategy and 16% companies said they use internet marketing on / off. A staggering 50% of the respondents said that they do not have a precise strategy for online marketing. These numbers claim that you may still find businesses which have not been exposed to the awesome capabilities and powers of internet-based marketing.
It is imperative for Indian businesses, specifically, in this age to realize the importance of experiencing an integrated internet marketing strategy if they desire to survive in an extremely frenzied and competitive market. Without the help of Digital Marketing Services, they flunk of creating a technique and face the dangers of seeing themselves become directionless. They’ll never know their online market share, their current market share will be gained by existing and start-up competitors and they’ll never have a powerful online proposition.
A Digital Marketing Company in India can help businesses harness the power of a robust web-based marketing strategy. The use of novel platforms like the social media could be a game changer as more and more people are using them to engage with brands. It really is an excellent spot to gain followers, engage with them and serve them relevant and helpful content. Once they become loyal brand followers, targeted ads are served in their mind to convert them into customers.
Online marketing is the present and the near future. Businesses staying away do so at their very own risk. It’s worthwhile to climb to the digital bandwagon as the time is right.